How communicators are key to combating global misinformation, according to Edelman’s Trust Barometer
Amanda Ponzar is the chief communications & strategy officer at CHC: Creating Healthier Communities. Connect with her on LinkedIn.
The global Edelman Trust Barometer, unveiled last month at Davos, remains a powerful trend indicator in its 24th year. With trust still at record lows and mis and disinformation abounding, communicators are critically important in 2024, both internally and externally.
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