The McPherson Memo Live with Sesame Workshop

Susan McPherson, Founder and CEO of McPherson Strategies

Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy. Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, Our Place, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse.  She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn with her rescue pup and is currently writing her first book, The Lost Art of Connecting, which will be published by McGraw-Hill in March 2021.