New Purpose Generator Tool

Bea Boccalandro is the author of Do Good at Work: How Simple Acts of Social Purpose Drive Success and Wellbeing (New York: Morgan James Publishing, 2021), which has received critical acclaim. Wharton professor and New York Times bestselling author Adam Grant named Do Good at Work a top-30 new book, Midwest Book Review recommends it as a “life changing, life enhancing read,” Amazon reviewers rated it 4.9 out of 5 and University of Michigan Professor Victor Strecher said it’s a “science-backed really good book” he “fell in love with.”

As founder and president of the global purpose advisory firm, VeraWorks, Bea has two decades of experience helping businesses make customer interactions more human, products more inclusive, operations more environmentally sustainable, marketing more charitable or otherwise make work more meaningful. Her clients include Aetna, Bank of America, Disney, Eventbrite, FedEx, HP, John Hancock, IBM, Levi’s, PwC, TOMS Shoes, Toyota and Western Digital. Her work has been featured in popular business media such as FOX TV, Business Digest, Forbes and Harvard Business Review – as well as in specialized academic publications.

Bea also has 15 years of experience teaching corporate social purpose and corporate social responsibility (CSR) at Georgetown University, Boston College and the University of Nevada, Las Vegas. Over 80% of student evaluations have rated her teaching a perfect 5 out of 5. Furthermore, her speeches across more than 50 countries have inspired tens of thousands of people to make their work more meaningful. She was born in Caracas, Venezuela, but today lives with her husband in San Clemente, California, where she embarrasses herself as a beginner surfer.

Learn more at www.BeaBoccalandro.com.