Launch Your Workplace Giving Campaign: A Timeline
Plan and launch a successful workplace giving campaign using this timeline.
PRE-CAMPAIGN: 4 to 6 Weeks Before Campaign Kick Off (Plan for Greater Impact)
- Map out your campaign strategy and create a campaign plan.
- Select Campaign leadership like a Campaign Coordinator, Communications Lead, Campaign Chair, and Payroll Coordinator.
- Analyze past results, set campaign dollar and participation goals.
- Get company and campaign leadership team commitment towards goals.
- Encourage leadership to supply an employee match to encourage participation in the campaign.
- Begin to ask for pacesetters: company leaders who will “set the pace” for the campaign by pledging early.
- Conduct department coordinator training.
- Begin weekly campaign planning meetings with campaign team and department coordinators.
- Finalize theme, events, marketing materials, volunteer activities, and communication timeline.
CAMPAIGN: 1 Week to 1 Month (Build Excitement, Educate Employees, and Empower Action)
- Invite CHC: Creating Healthier Communities to your events.
- Conduct leadership (CEO & senior management) giving meetings, to show support for the campaign and to set the pace.
- Encourage department coordinators to talk about the campaign and giving options to employees.
- Use our Purpose Platform with automated email reminders and online pledging.
- Promote your special events and activities.
POST-CAMPAIGN: 1 Week (Celebrate Your Success)
- Announce results at celebratory event and interoffice email. Let everyone know the impact you all made together.
- Personally thank campaign committee and employees with an event, email, or letter.
- Debrief with your dedicated CHC: Creating Healthier Communities representative.
- Finalize campaign reports including payroll pledge payment schedule.
- Post campaign results on company’s social media and website. Be sure to tag us @chcimpact
- Coordinate year-round engagement activities for employees to stay connected to the causes that matter most.
