After telemarketing, email may be the most universally despised form of marketing among consumers. As effective as it can be in helping brands attract and retain customers, the sheer abundance of commercial emails that consumers receive in their inboxes every day can turn them off, leading to poor click-open rates.
While the reasons recipients delete, unsubscribe from and move branded messaging to their junk or spam folders are many, with an effective strategy, brands can generate a good return on their investments in email marketing.
Read on Forbes.
