In recent years, many brands have turned to Twitter as both a crisis management tool and a way to engage with customers. With its real-time emerging trends and snappy 280-character limit, the lightning-fast social platform lends itself to immediate updates, easy engagement and community building. However, with such limited space (and the shelf life of a user’s feed), it’s hard to know exactly how to craft a tweet that will both capture the attention of a brand’s audience and promote continued engagement.
Read on Forbes.
