Combined Federal Campaign (CFC) Gratitude Campaign Materials

June 30, 2025 – July 4, 2025

Legacy of Service,
Power of Giving

CAMPAIGN DATES: JUNE 30, 2025 – JULY 4, 2025

This gratitude campaign toolkit from CHC: Creating Healthier Communities is designed for our nonprofit partners to share coordinated messages of thanks leading up to July 4th. It recognizes the generosity of federal and military employees who give through the Combined Federal Campaign (CFC)—one of the world’s largest workplace giving efforts. Past gratitude campaigns have been well received, and we encourage your participation again this year.

Since 1961, CFC donors have raised $8.76 billion for nonprofits nationwide. In 2024 alone, they pledged $68.25 million. The CFC continues to reflect the strength of our federal and military employees. While changes were implemented in the federal workforce this year, the latest campaign exceeded our projections—with total gift amount up and retiree participation growing notably. We remain optimistic about the CFC’s future and continue working closely with its leadership to ensure continued success. You can help by continuing to steward these donors.

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2025 Gratitude Theme

Legacy of Service, Power of Giving
For country. For community.

We honor those who serve—and give back.

Please feel free to use any of the sample graphics and messages in this toolkit. If you would like to draft your own language, use these pillars to guide your messaging:

  1. Gratitude – Thank federal and military personnel for their giving.
  2. Impact – Show how CFC gifts improve lives through nonprofits.
  3. Trust & Convenience – Reinforce the strength of the CFC model.
  4. Leadership – Spotlight top departments and encourage continued leadership.

Sample Social Media Posts

Post 1: Campaign Launch / More Than a Legacy

Caption: Since 1961, the Combined Federal Campaign (CFC) has empowered federal and military personnel to give back—with over $8.76 BILLION raised for America’s nonprofits to date. That’s more than a legacy. That’s a movement. As we prepare for the July 4th weekend ahead, we honor the everyday heroes whose service—and generosity—transform lives.

We’re proud to participate in the CFC and to partner with @chcimpact. To every CFC donor: thank you for leading with heart. 💙
#CFCGives #GiveCFC #CHCImpact

Post 2: Top Donor Spotlight – Department of Defense

Caption: A salute to our friends at the Department of Defense, whose generosity through one of the world’s largest workplace giving campaigns continues to improve lives. Through the Combined Federal Campaign (CFC), they’re helping children beat cancer, supporting research, feeding families, and so much more. In the most recent campaign, the Department of Defense pledged more than $13 MILLION for America’s nonprofits.

Strong leadership. Unmatched dedication. This July 4th, we salute your service—and your giving.
#ServiceAndGenerosity #DoD #GiveCFC #CHCImpact

Post 3: Legacy of Service, Power of Giving

Caption: Recurring payroll gifts through the Combined Federal Campaign (CFC) do more than support nonprofits—they sustain them. As we approach the July 4th weekend, we recognize the extraordinary impact of the more than $8.76 billion raised through the generosity of federal and military employees.

Every nonprofit that participates in the CFC undergoes a rigorous review each year. For nonprofits, CFC gifts are a lifeline—and for CFC donors, it’s confidence that your gift is going to a vetted, impactful organization.
#CFCImpact #ServiceAndGenerosity #GiveCFC

Post 4: Rally Message for Ongoing Support

Caption: To all who serve our nation, thank you for also serving our communities.
From the frontlines to the homefront, federal and military employees are making an impact far beyond their duty. Through the Combined Federal Campaign (CFC), they’re helping children beat cancer, supporting veterans, feeding families, and so much more. Your commitment through the CFC is changing lives.

We know we can count on you again to lead by example. This Independence Day, we honor the everyday heroes whose service—and generosity—transform lives.
#CFC2025 #GiveCFC #ServiceAndGenerosity

Tone and Style Tips

  • Tag CHC: Creating Healthier Communities @chcimpact so that we can share your posts.
  • Use a warm, respectful tone—avoid overly promotional language.
  • Try pairing your posts with impact stories that are specific to your organization.
  • Include at least one CFC hashtag per post: #CFCGives, #CFCImpact, #GiveCFC #ServiceAndGenerosity
  • Conversations around the federal workforce can be sensitive; keep messages focused on shared values like service, generosity, and community impact to remain welcoming and unifying.

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Right click the image to save or click here to customize your version in Canva. 

Additional Templates

Right click the image to save this banner for email, website and e-signature use.

Email Outreach

Note: Email is one of the most effective ways to reach a targeted audience. Use your CFC donor list in the CHC partner portal to segment your campaign. If you need help, your CHC nonprofit representative can assist you, or email info@chcimpact.org. You can also sort other donor lists you have in your database to find any .gov or .mil email addresses, identifying supporters who are eligible to donate through CFC.

Subject Line: Honoring Your Legacy of Service—and the Power of Your Giving

Body:

Dear Friend,

As a valued part of the federal and military workforce, your impact goes far beyond your service. Through the Combined Federal Campaign (CFC), donors like you have helped raise more than $8.76 billion for thousands of nonprofits—supporting communities across the country and around the world.

That’s a legacy worth honoring.

CFC giving has provided meals and housing for families in need, supported medical care for veterans, funded cancer research, and fueled hope in places that need it most. The CFC doesn’t just make giving easy—it makes it powerful, trusted, and lasting. It’s an American tradition that shows the strength and integrity of our federal and military workforce.

As we go into the July 4th holiday, we salute not only your dedication to public service but your commitment to building a better future through generosity.

Thank you. We recognize you for all you do to for communities across the United States.

With deep appreciation,

[Your Name] [Your Organization]

Website Banner

Headline:
Honoring Service. Celebrating Generosity.

Subtext:
Join us in thanking the federal and military personnel who support our mission through the Combined Federal Campaign. Since 1961, their generosity has helped nonprofits like ours reach more people and deliver greater impact—year after year.

CTA Button: [Learn More About CFC] or [Find Out if You’re Eligible to Give Through CFC]

Email Newsletter Blurb

Header:
From Public Service to Community Support—Thank You, CFC Donors!

Body:
As we approach July 4th, we pause to thank the federal and military employees who give through the Combined Federal Campaign (CFC). Their generosity powers thousands of nonprofits—including ours—with reliable support that helps us plan, grow, and serve. In 2024 alone, CFC donors pledged more than $68 million. That’s real impact—made possible by real people.[Learn more about how CFC donors make a difference »]

Internal Email for Staff

Subject Line:
Let’s Celebrate Our CFC Supporters This July 4th 🇺🇸

Body:
As a CFC-participating nonprofit, our work is strengthened by the generosity of federal and military personnel who choose to give through this program. This Independence Day, we’re joining CHC: Creating Healthier Communities in a national gratitude campaign: “Legacy of Service, Power of Giving.” We encourage you to share our message of thanks—on social media, our site, in our communications, and in any relevant donor follow-ups. We’re proud to be part of a community that serves others and gives back.

E-signature Add-on

We proudly partner with CHC: Creating Healthier Communities and the Combined Federal Campaign (CFC)—celebrating over $8.7B raised for nonprofits since 1961. Thank you, CFC donors! #ServiceAndGenerosity