Pledge Ledger — Campaign Performance Dashboard

Pledge ledger · Advanced Find export · 127,683 posted pledges · pulled Aug 4, 2026

What each opportunity
actually raised

Every posted pledge from the 2023, 2024 and 2025 campaign years, rolled up to the opportunity (account × campaign) and to the owner who carries it. Pledged is what donors committed. Collected is what has landed. The gap between them is the whole story.

Campaign year
Account owner
Campaign type
Find an account
Pledge summary All years · all owners
Pledged
Collected
Outstanding
Collection rate
Collected Outstanding balance
Opportunities
Accounts
Gift records
Avg gift
Median opportunity
Payroll deduction
01 / requested

Raised by opportunity

One row per account × campaign — that is what an opportunity is in this export. Sort any column; the bar shows collected (solid) against the still-open balance (light).

Opportunity Pledged Collected Outstanding Rate Collected / open Gifts Donors Avg gift
02 / requested

Raised by account owner

Portfolio totals for the owner on each opportunity record. Bars are on a shared scale, so length is comparable across the team.

OwnerPledgedCollectedOutstandingRate OppsAccountsGiftsAvg giftLargest account
03 / added

Everything else worth watching

Six views this export supports that were not on the original ask. The first four respond to the filters above; the last two always read across all three years, because that is where the comparison lives.

Year over year

Pledged by campaign year, with the collected share shaded in. Younger campaign years always look under-collected — payroll deduction remits for a full year after the pledge is signed.

Open balance by campaign year

Uncollected dollars, oldest first. Anything still open on a closed campaign year is a collections problem, not a timing one.

Where gifts come from

Payroll deduction versus direct gifts, by dollars pledged.

Campaign type mix

Gift size distribution

Every pledge record binned by amount. Toggle between how many gifts sit in each band and how many dollars they carry.

Intake seasonality

Dollars pledged by accounting month, one line per campaign year. This is the shape of your campaign calendar — the peaks tell you when solicitation actually lands.

Account movement · 2024 → 2025

Biggest dollar swings between the two most recent campaign years, ignoring the filters above.

Grew most
Fell most

Concentration risk

Share of pledged dollars held by the largest employer accounts, all three years combined.

Donor repeat rate

Data watchlist

Records that will quietly distort any total built on this export. Worth resolving in the CRM before this dashboard becomes a board slide.

Source: Pledge Advanced Find export, 8/10/2026 · 127,683 records, status "Posted" only · 384 accounts · 1,075 opportunities · 17 owners · figures are pledge-record totals, not GL-reconciled revenue.