Matching Gift – Amplifying Impact While Deepening Employee Engagement
A matching gift program is when a company matches an employee’s donation to nonprofit organizations. These programs are designed to deliver several key business benefits:
- Foster a work environment that encourages generosity.
- Deepen employee engagement by supporting the causes that matter most to them.
Support the local community where employees live, work and play.
- Enhance brand reputation
- With an employee matching gift program, companies receive a tax deduction for their matching contributions, in addition to a greater return on company philanthropy investments.
A 1:1 matching ratio means that the nonprofit receives twice the gift, and twice the impact. This multiplier effect makes for a power story about business and employees coming together to increase impact in areas where employees want to make a difference in the world.
To make a match program successful, companies should be sure to include these program tactics:
- Send regular reminders to encourage employees to take advantage of the match program as they support the causes or nonprofits that mean the most to them.
- Encourage choice allowing employees to select any cause or nonprofit, resulting in higher employee participation.
- Establish an easy claim process so employees can quickly and seamlessly submit their donation receipts to be matched.
CHC: Creating Healthier Communities can help your company develop a matching gift program aligning with your corporate purpose and philanthropy goals including automatic calculation integrations in our online giving solution. Incentivize employee giving by initiating a matching gift program today.
