Kickstart Your Workplace Giving and Volunteerism Campaigns
10 Best Practices for Boosting Your Workplace Giving and Volunteer Campaigns on Social Media
These tips are designed specifically for workplace giving campaign managers and volunteer program leads looking to engage employees, drive participation and build community around your cause.
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Always include the pledge site link in any promotions, especially on social media. Add it to your social media bios so it is easy to find. Employees are more likely to act on their generosity if they can easily find the pledge site.
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Use offline channels to drive people online. Mention your social media handle in emails, events, flyers, and internal newsletters to grow your following and engagement. Include a mention of the campaign in meeting agendas.
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Encourage employees to share why they give or volunteer. Ask them to post photos, videos, or shout-outs to their favorite nonprofits. Employee champions can inspire peers and amplify your reach.
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Invite participating nonprofits to get involved. Ask them to tag your campaign’s handle and share their impact stories. A simple social media toolkit with sample posts and images makes this easy. Need help? CHC partners with 1300+ nonprofits and can help you identify stories and volunteers to support your campaign.
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Get leadership engaged. Whether it is a C-suite executive, department head, or senior manager, their messages can inspire action. Encourage them to post and share messages through other channels like email. Several CHC partners have executive champions who offer to do things like match gifts, participate in a dunk tank or run a 5k in support of internal fundraising challenges.
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Promote together on key days. Rally all stakeholders to post on the same day such as your campaign kickoff, #GivingTuesday, or major milestones. Provide prewritten messages, images, and a campaign hashtag (for example, #TexasStrong or #CaliforniaCares).
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Use personalized storytelling. Real stories from employees or nonprofit partners, especially with photos, perform better than stock visuals or generic messaging. This is especially true in the age of AI, when individuals respond strongly to authenticity.
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Celebrate high participation. Recognize departments or teams with top giving or volunteer rates. Sharing good news and awards can boost morale and visibility. Some common rewards are time off, casual dress dates or catered lunches.
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Say thank you publicly. Acknowledge employees who give, lead, or volunteer. Tag them in thank-you posts. Appreciation goes a long way and encourages others to join in.
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Start with your inner circle. Activate your campaign planning team, lead volunteers, and key champions. They can model participation and help spread the word early.
