FY24–FY26 transaction analysis · SUMMARY sheet · 36 fiscal months · 24,293 transactions
Three fiscal years,
one shrinking gift
Revenue fell 34.6% from FY24 to FY26 while transaction volume rose 7.6%. That combination has exactly one explanation, and it is the subject of this dashboard: the average transaction lost $1,430.
Raised by fiscal month
The month is the only unit of aggregation this file offers, so it stands in for "each opportunity." Bars share one scale across all three years, so length is directly comparable. Switch the measure above to see transactions or average gift instead of dollars.
By payment channel
Standing in for account owner — it is the only "who or how" dimension in the file. Important limit: the sheet counts transactions per channel but does not split dollars, so these are volume shares, not revenue shares.
Channel mix by year
Share of all transactions. Check is collapsing; credit card has nearly doubled its share in two years.
Channel counts
Absolute transaction counts and the FY24 → FY26 change.
Everything else worth watching
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Fiscal-year pacing
Cumulative dollars from July forward. Where the lines separate is where the year was won or lost — and the December step is doing most of the work.
Year-over-year by month
Same-month change, FY26 vs FY25. This is the column your sheet labels "Diff MxM" — it is actually a year-over-year comparison, not month-to-month.
Where the decline came from
FY24 → FY26 change decomposed by month, largest losses first. One month accounts for a plurality of the entire drop.
Fiscal quarters
Q1 Jul–Sep · Q2 Oct–Dec · Q3 Jan–Mar · Q4 Apr–Jun. Q4 is the one place FY26 beat both prior years.
Average transaction size
Dollars per transaction by month. The floor keeps dropping even in months where volume holds up.
December dependency
Share of each fiscal year that arrives in December, and how top-heavy the calendar is overall.
Volume up, value down
Indexed to FY24 = 100. The divergence is the whole finding.
Reading notes
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