The 2025 Combined Federal Campaign (CFC) is starting later than usual on October 1 and will run through January 15.

CHC CFC Nonprofit 2025 Outreach Calendar

Audience: Federal and military employees and retirees.
Purpose: Drive awareness, encourage giving, and express gratitude through the campaign.

1. Introduction Email (Wednesday, October 1) 
Theme: Campaign Kickoff / Gratitude
Messaging Hook: “The CFC is back! Federal employees, retirees, and contractors have contributed more than $9 billion to date.”
CTA: “Learn more about our programs and how you can make an impact this year.”
Notes: Thank donors for their past support, highlight key causes, and emphasize the ease and security of giving.

2. Reminder Email (Monday, October 27)
Theme: Friendly Reminder / Awareness
Messaging Hook: “The campaign is opening soon—be ready to make a difference!”
CTA: “Mark your calendar and explore ways to give this year.”
Notes: Reinforce participation options and highlight recurring gifts or pledge updates for retirees.

3. Veterans Day Email (Monday, November 10)
Theme: Honor Service / Legacy of Giving
Messaging Hook: “This Veterans Day, celebrate those who served and continue their impact.”
CTA: “Join fellow veterans and retirees in supporting causes that matter.”
Notes: Share a story of a veteran-supported program or highlight how gifts sustain veteran-focused initiatives.

4. Mid-Campaign Email (Monday, November 24)
Theme: Momentum / Gratitude
Messaging Hook: “Your generosity is already making a difference—keep it going!”
CTA: “See the impact you’ve helped create and consider increasing your pledge.”
Notes: Include short stats or testimonials; reinforce secure giving options for retirees.

5. Giving Tuesday Email (Monday, December 1)
Theme: Global Giving Day / Impact Focus
Messaging Hook: “Give where it counts this Giving Tuesday.”
CTA: “Make your gift today and help build healthier communities.”
Notes: Encourage matching gifts if available; highlight high-impact programs.

6. December Giving Email (Monday, December 15)
Theme: Year-End Giving / Gratitude
Messaging Hook: “Wrap up the year by supporting the causes you care about.”
CTA: “Your gift today ensures critical programs continue into the new year.”
Notes: Remind retirees they can continue giving from annuities or update their pledge.

7. Final Week Email (Monday, January 12)
Theme: Urgency / Last Chance
Messaging Hook: “Only a few days left to make your pledge count in 2025!”
CTA: “Give now to ensure your support reaches the causes you love.”
Notes: Emphasize impact and gratitude; short, action-oriented copy.

8. Final Day Email (Thursday, January 15)
Theme: Closing / Thank You / Stewardship
Messaging Hook: “Thank you for another year of generosity and service.”
CTA: “Celebrate the impact of your giving and see how together we’ve created healthier communities.”
Notes: Share high-level results, spotlight donors, and reinforce legacy of giving.