How to Set Goals for Workplace Campaigns Setting realistic and achievable goals is important to hosting a successful workplace giving campaign. One way to evaluate your workplace campaign objectives is to set “SMART” goals: Specific, Measurable, Achievable, Relevant, and Time-Based. S is for Specific The first step in defining your fundraising goal is to [...]
How to Prepare a Workplace Giving Campaign As your organization’s campaign coordinator, you’re in a unique position to make a real difference. Your leadership, organization, and creativity are key to helping your coworkers come together in support of healthier communities. Whether this is your first time coordinating a campaign or you’re looking to build [...]
5 Steps to Running a Successful Campaign 1. Prepare Lay the GroundworkAs the campaign coordinator, you play a key role in setting your workplace up for impact. Start by securing leadership endorsement. When executives champion giving, it becomes a shared organizational value. Assemble a small planning team, set realistic goals, and build early enthusiasm. A [...]
Impactful Employee Engagement Employee Engagement Unpacked Employee engagement delves deeper than mere employee happiness. It gauges the extent to which employees feel fulfilled and connected to your business, beyond just collecting a paycheck. It's about fostering conditions that breed commitment to your company's growth and success. Why It Matters Engaged employees fuel success. They [...]
Generational Giving & Communication Tips Understanding generational differences in philanthropy is crucial to effectively engage donors and develop tailored strategies. We have created a breakdown of the characteristics and giving patterns associated with each generation and tips to help engage individuals in each generation: Baby Boomers (born between 1946 and 1964): Baby Boomers experienced significant [...]
Storytelling 101: Tips for Creating Compelling Campaign Marketing Materials Storytelling plays a crucial role in connecting people and creating a sense of empathy and understanding. Nonprofits often have powerful origin stories rooted in personal experiences that inspire others to join their cause. By integrating these nonprofit stories into your campaign marketing materials, you can [...]
