5 Steps to Running a Successful Campaign

1. Prepare 

As your organization’s campaign coordinator, your planning, organizing, and coordinating efforts enable your coworkers to participate in making an impact together. Engage executives to encourage employee participation and endorse the campaign.  Recruit a team for your organization’s campaign that will help to strategize and set achievable goals. 

2. Excite and Empower 

People like to get involved in helping the community, and with your workplace campaign, they can have fun and make a real impact. Educate and inspire employees on the impact that they can make by holding a kickoff event with a speaker that has benefited from nonprofit or share inspirational stories or videos. You can keep the momentum going year-round with our Purpose Platform through hosting special events, silent auctions, and more to support the communities in which you live and work. 

3. Engage 

Have fun!  Engage employees through special events, volunteer projects, CHC Nonprofit speakers, and opportunities to engage retirees.   You can also take your volunteer program to the next level with your own company branded platform to share local projects, create custom opportunities, and track participation data. Collaborate with CHC to curate projects that align with your company values and CSR goals.   

 4. Ask 

Personally ask everyone to give and remember giving is a personal decision.  Ask company leaders to share their reasons for giving.  Segment your donors, by customizing and targeting communications.  Connect and challenge employees to participate using multiple communication channels. Make sure to appeal to the different ways employees consume information like reading, listening, and watching. Have fun while making the ask. 

5. Thank 

Thanking employees shows appreciate and gratitude. Celebrate your success by thanking every employee for participating. A simple act of acknowledgement will be remembered, and your employees will feel honored.  Give a special thanks to the campaign committee and other volunteers instrumental in the success of the campaign.   

NOTE: Don’t forget to provide the donor details to the Federations for the donors that have chosen to be acknowledged for their gift.  This information helps to send a thank you from the nonprofit donated to.